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- Over S$1 billion has been digitally transacted on HLF Digital, comprising more than S$600 million in fixed deposits placed via the app
- More than 14,000 app sign-ups since its soft launch in August 2024
SINGAPORE, Sept. 15, 2025 /PRNewswire/ — Hong Leong Finance (HLF) has officially launched HLF Digital, a mobile app that empowers customers to manage their finances with ease, convenience and security. Since its pilot introduction in August 2024, HLF Digital has to date recorded more than 14,000 sign-ups and over S$1 billion has been digitally transacted through the platform, comprising more than S$600 million in fixed deposits placed via the app, underscoring strong interest and engagement among users.
HLF Digital App launch led by Hong Leong Finance Non-Executive and Independent Director Ms. Jeann Low (left) and President Mr. Ang Tang Chor (right), with CFO Ms. Joan Yeo, SVP Corporate and Consumer Business Mr. Jeffrey Toh, and Digi-Ops Head Mr. Clement Lim. The app puts finance at customers’ fingertips, empowering them with access to a broad range of services anytime, anywhere.
Enhancing Customer Experience, Security and Sustainable Business Growth
With HLF Digital, customers will benefit from HLF’s integrated omnichannel approach where they can enjoy round-the-clock convenience for financial transactions alongside the face-to-face service of HLF’s branches and relationship managers.
Through an intuitive, user-friendly interface, HLF Digital places finance at customers’ fingertips and empowers them to access a broad range of services anytime, anywhere, from opening a new account and placing fixed deposits to making fund transfers and updating personal particulars, all within a secure and seamless digital ecosystem.
Furthermore, the app is built with robust security features to ensure that customers can manage their finances with confidence. It employs advanced encryption technology to protect sensitive data and multi-factor authentication for secure logins.
Customers have provided positive feedback on HLF Digital including its benefits and ease of use.
Mr Z. Zhuo, an app user who is in his 30s, said: "With my busy work schedule, the HLF Digital app has been a great help. It is easy to use, and I can now manage my finances, place fixed deposits, or transfer funds anytime, anywhere — right from my phone. The app’s security features also give me peace of mind whenever I use it."
Mr S. Yew, another user who is in his 60s, added: "For someone like me who is not very tech-savvy, I was pleasantly surprised that I could easily learn to use the HLF Digital app. The app has brought so much convenience as I can easily access a range of services from the comfort of my home, and I still have the option of visiting the branch when I want to."
Mr Ang Tang Chor, President of HLF, said: "The launch of HLF Digital marks a significant milestone in our transformation journey. The app is a strategic enabler that reinforces our long-term vision to be a customer-centric financial institution. It reflects our commitment to making financial services more accessible and efficient, as well as bringing greater value to customers. By combining technology with our personalised service, we are reshaping how customers engage with us while building a foundation for sustainable business growth and innovation."
More details on HLF Digital app are available at:
HLF Digital
About Hong Leong Finance
A member of Hong Leong Group Singapore, Hong Leong Finance (HLF) is Singapore’s largest finance company with a network of 28 branches and 12 SME Centres island-wide. HLF’s loan books stood at S$11.668 billion, with deposit base at S$12.300 billion and shareholders’ funds at S$2.108 billion as at 31 December 2024.
HLF has retained its title as ASEAN Finance Company of the Year by Asian Banking & Finance for twelve consecutive years and is ranked among The Banker’s Top 1000 World Banks for the eighth year running. It is also named a Top 100 Most Valuable Singaporean Brand by Brand Finance for eight consecutive years and received the "Best Automobile Financing Product in Asia Pacific" in the TAB Global Excellence in Retail Finance Awards 2025 by The Asian Banker as well as the SBR Technology Excellence Awards 2025 by Singapore Business Review. For details, visit https://www.hlf.com.sg/.