Apple’s iPhone 17 series will be available for pre-order in Vietnam starting September 12, with delivery and launch expected on September 19—placing Vietnam among the earliest markets globally to receive the new devices.
At Apple’s “Awe Dropping” event on September 9, the company unveiled four new models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Pre-orders begin on Friday, September 12, and full release is scheduled for Friday, September 19—in the U.S. and more than 63 countries, including Vietnam.
Vietnam being included among the first-wave launch markets marks a notable shift—in 2023 and 2024, iPhone 15 and 16 saw releases in Vietnam delayed by about a week.
Authorized retailers FPT Shop and F.Studio by FPT have published official starting prices (approximate conversion to USD):
| Model | Starting Price (VND) | Approx. USD |
|---|---|---|
| iPhone 17 (256 GB) | 24,990,000 VND | ~$985 |
| iPhone Air (256 GB) | ~32,000,000 VND | ~$1,260 |
| iPhone 17 Pro | ~35,000,000 VND | ~$1,380 |
| iPhone 17 Pro Max | Up to 64,000,000 VND | Highest-tier variant |
The Pro Max 2 TB version takes the flagship’s price to an unprecedented 64 million VND, making it the most expensive official iPhone ever sold in Vietnam. All models now confirm a minimum of 256 GB of storage and adopt a 120 Hz display refresh rate.
iPhone Air is being billed as Apple’s thinnest iPhone, at just 5.6 mm thickness, featuring a titanium frame, “Ceramic Shield 2” protective glass, and a 6.5-inch 120 Hz ProMotion display.
iPhone 17 Pro and Pro Max sport larger camera modules and aluminum bodies designed for improved heat dissipation. Meanwhile, the standard iPhone 17 retains the previous generation’s design language but now includes the 120 Hz display and Apple’s A19 chip.
Retailers attribute the modestly elevated prices—3 to 4 million VND more than last year’s models—to factors including foreign exchange fluctuations, import duties, and tax policies. Nonetheless, analysts anticipate the iPhone 17 Pro Max will likely be the best-seller, potentially selling out during the initial release.
Vietnam’s elevation to a first-wave launch market is not only a boon for consumers—who may now prefer official units over parallel imports—but also reflects Apple’s growing confidence in Vietnam’s market maturity. The Ministry of Science and Technology’s Telecommunications Department has cited recent cooperation with Apple on security certification processes, helping accelerate release timelines.
Summary
- Pre-orders begin September 12; available in Vietnam on September 19.
- Starting prices: iPhone 17 from ~25M VND; iPhone Air ~32M; iPhone 17 Pro ~35M; iPhone 17 Pro Max up to 64M VND (2 TB).
- Notable new features: 120 Hz displays on all models, minimum 256 GB storage, iPhone Air’s record-thin design.
- Pricing influenced by currency, taxes.
- Vietnam’s inclusion in the first wave indicates Apple’s strategic shift and rising regional importance.
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Source: Vietnam Insider