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| A video entitled “Ho Chi Minh City – Vibrant City” is screened on CNN. Photo courtesy of the HCM City’s Department of Tourism |
HCM CITY — Commercials promoting HCM City’s tourism potential have been screened on CNN from December 12, according to the municipal Department of Tourism.
Two videos entitled “Welcome to Ho Chi Minh City” and “Ho Chi Minh City – Vibrant City” feature exciting festivals, excellent cuisine, and unique tourism products, inspiring audiences to have hands-on travel experiences in the young, vibrant and friendly city.
This is the first time the image of HCM City has been featured on the American TV channel.
The adverts have been broadcast three times day in Asia-Pacific and North American regions and will run until December 29.
The city tourism authorities hope that the cooperation with CNN in promoting its tourism will help attract more international tourists from key tourism markets in the world and increase the return visitor rate.
The city’s tourism sector has made efforts to diversify tourism products throughout the year and affirm its role as the country’s largest tourism hub.
The city welcomed three million foreign visitor arrivals and nearly 28 million domestic visitor arrivals in the first 11 months of this year.
Tourism revenue totaled more than VNĐ117 trillion (US$4.88 billion). — VNS
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