- Apple CEO Tim Cook arrived in Hanoi, Vietnam, on Monday as the U.S. tech giant looks to boost sales in new markets.
- Cook will meet with Apple users, developers and content creators during the two-day visit, local media reported.
- The CEO posted pictures on X on Monday in Hanoi with musicians. He drank an egg coffee.
Apple Inc. has expressed its enthusiasm for the Vietnamese market, highlighting the nation’s dynamic and picturesque landscape. The company’s CEO, Tim Cook, conveyed his eagerness to engage with the local community, including students, creative professionals, and consumers, to gain a deeper understanding of the diverse applications of Apple products.
The organization is dedicated to fostering meaningful relationships and delivering additional advantages to the communities in which it operates. This commitment is demonstrated through collaborations with domestic suppliers and support for initiatives that facilitate access to clean water and educational resources.
Furthering its investment in the region, Apple has announced an increase in payments to Vietnamese suppliers and has made strides in a project aimed at providing clean water to educational institutions.
Since 2019, Apple has injected approximately VND 400,000 billion into the Vietnamese economy via its supply chain, with a significant increase in annual expenditures within the country over this period.
With over a decade of operations in Vietnam, Apple supports in excess of 200,000 local jobs through direct employment, its supply chain, and the iOS app economy.
The Vietnamese app economy has seen remarkable growth, with employment figures nearly tripling since 2017. Currently, Vietnam ranks among the top five global producers of mobile gaming content.
Apple’s supply chain initiatives in Vietnam are designed to create educational and professional development opportunities, enhance health management, and cultivate leadership skills within the community.
Over 38,000 Vietnamese individuals have participated in health education programs provided by Apple since 2019. The company plans to broaden its Disability Vocational Training program this year, aiming to foster inclusivity and expand opportunities for individuals with disabilities within its supply chain.
Apple is set to enhance its $50 million Supplier Employee Development Fund, which includes educational programs that equip individuals with skills pertinent to current and future job markets, in line with the company’s growth and increased investments in Vietnamese suppliers.
In 2023, Apple inaugurated its online store in Vietnam, offering customers nationwide the opportunity to purchase directly from the company and benefit from the expertise of staff proficient in the Vietnamese language.
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Source: Vietnam Insider