Ho Chi Minh City, 15 October 2025 – Logitech, a Swiss technology company, has officially been named the winner of the “Inspirational Brand Award” at the Asia Pacific Enterprise Awards (APEA) 2025. This prestigious accolade celebrates brands selected by consumers and those that powerfully inspire the community through technological innovation, brand engagement, and social responsibility.
The journey of connecting technology with emotion of human
The award recognizes Logitech’s successful journey in connecting technology with user emotions in the Vietnamese market, alongside its contributions to innovation that genuinely serves both user needs and societal well-being. Furthermore, the award acknowledges Logitech’s role in inspiring communities to promote personalized workspace solutions that enhance efficiency and creativity, advancing public awareness of mental well-being and scientific work practices, and fostering meaningful community engagement initiatives.
Mr. Le Thanh Quang – Cluster Head, Southeast Asia 1 at Logitech, stated: “The Inspirational Brand Award is a prime testament to the trend of “human-centric technology”, which advocates for responsible innovation, particularly by integrating social values into products and business strategies. For Logitech, this award is the result of persistent efforts across a long journey, from launching highly personalized products to running communication campaigns focused on consumers’ health and emotional well-being. Consumers are the core of Logitech’s product development philosophy. Hence, end-users are not merely consumers of a product, but also our emotional foundation who need to be listened to, inspired, and cared for holistically.”.
Logitech has organized a series of inspiring events, connecting technology with lifestyle to create unique expressions based on individual user preferences. The launch campaign for the POP Icon Keys in October 2024 marked a significant milestone, distinguished by the fusion of personalized technology and fashion. This was highlighted by Logitech’s collaboration with Clinique, a premium cosmetics brand, (Estée Lauder company), which created a unique user experience reflecting individuality and garnered strong interest from young consumers, especially female customers.
Beyond product launch campaigns, Logitech actively contributed to community awareness through social initiatives. A prime example was the “Friday Wellness” social activity series, which promoted mental and physical health awareness. The campaign was supported by Henri Hubert, the ambassador Vietnam of Global Wellness Day, a non-governmental organization, offering quarterly activities under the message: “Feel better. Do better.” This is also the guiding design for Logitech’s Ergo series, focusing on comfort and reducing symptoms of neck and shoulder strain for long-term computer users.
Product innovation to build an iconic brand
Recently, the Logitech G Play event became a focal point for the gaming community, supported by media partners and retailers. More recently, the launch event for the MX Master 4 mouse featured four inspirational figures from the creative industry. These ongoing activities highlight the brand’s dynamic presence and continuous introduction of breakthrough products in the Vietnamese market.
The MX Master 4, the newest addition of the MX Series, is engineered to empower creative professionals, programmers, and enterprise users. The MX Master 4 sets a “new sense of mastery”. Featuring haptic feedback, the MX Master 4 redefines the control experience with subtle vibrations upon clicking. This tactile precision is ideal for tasks like video editing, graphic design, and data analysis. Furthermore, the Actions Ring, activated by Logi Options+, provides application-specific shortcuts and customized controls, putting frequently used tools instantly at hand, helping professionals save up to 33% of time and reduce 63% of repetitive mouse actions.
The launch of the MX Master 4, alongside the prestigious APEA – Inspirational Brand Award, marks significant milestones in Logitech’s journey towards becoming an iconic brand in the consumers’ mind, when thinking of productivity and creativity, reaffirming Logitech’s commitment to relentless innovation to better serve consumers.
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About the Award and Organizer:
The Asia Pacific Enterprise Awards (APEA) 2025 Vietnam was held on 9 October 2025 at the GEM Center, Ho Chi Minh City. Organized by leading regional NGO Enterprise Asia, the prestigious awards program honored businesses and business leaders who are reshaping industries, embracing innovation, and driving sustainable growth.
With the theme ‘Showcasing Future-Ready Enterprises’, this year’s APEA celebrated organizations and leaders who are future-proofing their businesses amidst sweeping technological disruption and shifting economic landscapes.
A highly selective judging process evaluated 342 nominees across four award categories: Master Entrepreneur, Inspirational Brand, Fast Enterprise, and Corporate Excellence. Each recipient stood out for their resilience, innovation, and commitment to creating lasting impact.
Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit http://www.apea.asia and www.enterpriseasia.org
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Source: Vietnam Insider