The survey conducted by Klook reveals that many Vietnamese travelers plan to visit cherry blossom destinations within just one month or even less before departure.
Japan is an ideal destination for cherry blossom viewing. Photo: Klook.
According to Klook’s survey – an e-commerce platform for travel experiences and services – 87% of Asia-Pacific travelers are willing to embark on a trip to cherry blossom destinations solely to admire the blooming flowers.
For travelers planning dedicated cherry blossom trips, most of them plan approximately three months in advance, with intentions to stay at the destination for about two weeks.
Compared to travelers from other countries in the region, Vietnamese travelers demonstrate a more spontaneous approach, with 42% of them (compared to the Asia-Pacific average of 27%) planning cherry blossom trips within just one month or even less before departure.
This spontaneity is also reflected in how Vietnamese travelers plan their accommodations. Nearly half of Vietnamese travelers opt for short vacations of under a week (compared to the Asia-Pacific average of 35%).
The most crucial factor in planning cherry blossom trips for Vietnamese travelers is “blossom viewing spots” (62%). Other factors such as duration of stay, expenses, destination experiences, and transportation also play equally significant roles.
The survey by Klook also highlights Japan as the top destination for cherry blossom viewing, chosen by 76% of Asia-Pacific travelers.
According to the Japan Meteorological Corporation’s forecast, the cherry blossom season in 2024 will be at its best from late March to early April. In 2023, the Japan National Tourism Organization stated that over 658,000 Vietnamese tourists visited Japan, with about 200,000 choosing to visit during the cherry blossom festival in March and April.
This year, the number is expected to increase, as in February 2024 alone, more than 60,000 Vietnamese tourists visited Japan, marking an 8% increase compared to the same period in 2023 and a 53% increase compared to 2019.
According to the Japan National Tourism Organization’s promotion agency in Vietnam (JNTO), this is the highest figure to date (on a monthly basis), surpassing the previous record of 55,800 visitors in February 2023. Moreover, this is the first time the number of Vietnamese visitors to Japan has exceeded 60,000 per month.
According to Klook’s survey, most travelers not only want to simply admire cherry blossoms at a fixed location but also seek a holistic experience and explore various aspects of this year’s cherry blossom season. Among them, 8 out of 10 travelers intend to explore multiple cities within the same country and are willing to travel up to 60 minutes away from the city center to visit famous blossom viewing spots.
The survey results also show that families are the most chosen companions for cherry blossom trips among travelers.
@Znews
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Source: Vietnam Insider