Data from Visa’s research shows a significant increase in the frequency of international travel among Vietnamese people.
In 2023, about 5 million Vietnamese tourists will travel abroad. Photo: Ly Thanh Co.
Visa, the digital payment technology company, has just released its latest Green Shoots Radar research, conducted online in January with 8,400 consumers in 14 countries and territories in the Asia-Pacific (APAC) region, including 500 Vietnamese consumers aged 18-65.
This quarterly report focuses on consumer sentiment in various sectors including financial services, commerce, tourism, and many other topics. The latest survey indicates a significant increase in the frequency of international travel among Vietnamese people. Specifically, 30% of Vietnamese respondents surveyed traveled abroad for leisure or business purposes in the past year.
This trend reflects the reality of the rapid resurgence of tourism growth across the Asia-Pacific region, with last year’s outbound travel rate reaching 37% among survey participants.
According to data from the General Statistics Office, in 2023, approximately 5 million Vietnamese travelers went abroad. Among them, top destinations included Thailand, Japan, and South Korea.
Visa also notes that for Vietnamese travelers, South Korea is emerging as a top entertainment destination on the international tourism map, with 24% of surveyed individuals visiting in the past year. This is followed by Mainland China (17%) and Japan (16%).
For business purposes, Australia tops the list with 19% of choices, followed by Mainland China, Thailand, and South Korea, all with a selection rate of 16%.
In terms of booking flights, 40% of Vietnamese travelers tend to book directly from airlines’ websites. For accommodation bookings, 49% of users pay through e-wallets, while 29% use credit cards.
This consumer preference is consistent across the Asia-Pacific region, where consumers prioritize booking flights directly through airline websites, as well as making hotel reservations and payments in advance with credit cards.
Looking ahead, the potential for tourism development remains promising, with 41% of Vietnamese consumers planning leisure travel in the next six months. The top three destinations for the next 12 months are Australia and Mainland China (both at 18%) and South Korea (17%).
For business trips, the most promising destinations are Mainland China (15%), South Korea and Australia (both at 14%), and Japan (12%).
@Znews
Related
Source: Vietnam Insider