From Coastal Calm to City Buzz: Booking.com Reveals where Vietnamese Travelers are heading for National Day Holiday

Hanoi, Danang and Dalat among the top 3 most searched domestic destinations, alongside Bangkok, Singapore and Seoul

Ho Chi Minh City, August 2025 – Although summer is winding down, Vietnamese travelers are keeping their wanderlust alive by gearing up for their next adventure during the upcoming National Day holiday, the last long break of the year. Data from Booking.com, one of the world’s leading digital travel platforms, reveals a dynamic blend of domestic and international choices, reflecting travelers’ interest in both familiar escapes and new cultural discoveries.

This year marks the 80th anniversary of Vietnam’s National Day (September 2nd), setting the stage for a well-deserved long weekend escape. With 41%* of Vietnamese travelers expressing interest in traveling during public holidays, many are turning this celebratory break into a memorable journey. Data from Booking.com highlights the most sought-after destinations for this highly anticipated holiday (between August 29th and September 3rd, 2025)* – from vibrant local getaways to exciting overseas adventures, all inspired by a shared desire to recharge, reconnect with loved ones and immerse themselves in new cultures.

Domestic travel: Culture-rich cities and coastal escapes lead the way

This holiday’s most searched destinations reflect the diverse interests of Vietnamese travelers, from vibrant cultural and historical hubs to relaxing coastal retreats and “cool-cation” escapes. This National Day, Ha Noi with its eventful celebrations takes center stage. With 31%** are specifically motivated to travel to attend events, the capital has emerged as the most searched domestic destination, attracting everyone from solo explorers to families and groups eager to soak in the festive atmosphere.

While the capital sets the stage for meaningful cultural moments, Vietnam’s coastlines continue to appeal to those seeking a tranquil getaway. Da Nang, ranking second, captures attention with its clear skies and calm seas, perfect for both sightseeing and beach relaxation. Other popular coastal destinations like Nha Trang, Vung Tau, Hue, Hoi An, Phu Quoc and Mui Ne follow closely behind, each offering a unique appeal for a sun-soaked escape.

Beyond the beaches, Da Lat ranks third on the list of most-searched domestic destinations for this long weekend. With 56%* of Vietnamese travelers planning a nature trip this year, Dalat provides a perfect backdrop with its refreshing mountain air and outdoor adventures. Meanwhile, Ho Chi Minh City, which ranks fifth, offers an experience with its vibrant, family-friendly attractions and cultural showcase

International Adventures: From closer-to-home destinations to long-haul aspirations

Vietnamese travelers are also exploring destinations within the APAC region for their long weekend, with Bangkok as a top favourite for a quick yet exciting getaway. Singapore, with its unique blend of modernity, culture and lush green spaces has climbed three spots compared to the same period last year. Meanwhile, Seoul and Tokyo are also seeing a rise in accommodation searches, luring Vietnamese travelers with their distinct blend of autumn charm and dynamic urban lifestyles. Other popular Asian cities such as Kuala Lumpur, Hong Kong, and Taipei, continue to draw attention for their diverse culinary scenes, entertainment offerings and easy accessibility.

Top 10 most searched domestic and international destinations on Booking.com by Vietnamese travelers between 29.08.2025 to 03.09.2025 

CONTACT DETAILS

For further information, contact the Booking.com Vietnam Press Office; 

Huong.bui@edelman.com /+84 965642514 

Thuong.duong@edelman.com / +84 902 975 662

My.banh@edelman.com / +84 933588711

Methodology

*Search data is based on domestic destination searches made on Booking.com by users in Vietnam from May 1 to June 15, 2025, with check-in dates between August 29 and September 3, 2025. Year-on-year comparisons are based on searches made during the same period in 2024.

**Travel Trends 2025 research commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip with an overnight stay in the last 12 months, plan to travel in 2025 and are involved in trip planning. The sample comprises 32,300 respondents across 32 markets surveyed in January or February 2025. (2,000 from USA, 800 from Canada, 1,800 from Mexico, 800 from Colombia, 1,800 from Brazil, 800 from Argentina, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from UK, 1,800 from Germany, 800 from Netherlands, 500 from Denmark, 500 from Sweden, 400 from Croatia, 800 from Switzerland, 800 from Belgium, 800 from Ireland, 800 from Portugal, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from UAE).

About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

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Source: Vietnam Insider