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- A record 1.71 million travel partners across 212 countries and territories are being recognized with a Traveller Review Award in 2025 for their top-notch hospitality.
- For the eighth consecutive year, Italy leads as the country with the highest number of award recipients (207,730) followed by France (155,203), Spain (147,700), Germany (102,031), and the United Kingdom (88,209).
- In Vietnam, 13003 Booking.com travel partners are being awarded this year for consistently delivering outstanding hospitality.
HO CHI MINH CITY, 6 FEBRUARY 2025 – Booking.com, one of the world’s leading digital travel companies has unveiled the 10 Most Welcoming Places on Earth as part of the 13th edition of the annual Traveller Review Awards and Kien Giang, Vietnam is proudly included in this list!
Based on over 360 million verified customer reviews, the awards honor travel partners who consistently deliver outstanding hospitality and service and make travel experiences more memorable for travelers. In 2025, a record-breaking 1.71 million partners are being recognised, a 16% increase compared to the year prior. This includes 1,711,539 accommodations, 1,329 rental companies and 124 taxi providers. In Vietnam, 13,003 partners were awarded, including 6502 in Homes (up from 11360 properties in 2024).
2025’s Most Welcoming Places on Earth
Determined by the share of accommodation partners receiving a Traveller Review Award in a certain city, as a proportion of the total properties in that destination, this year’s Most Welcoming Places on Earth list highlights a diverse array of destinations from around the globe. Destinations also had to have an above-average number of winners to be included on this list (200 award recipients or higher for cities and regions) and were curated for geographic spread. Whether it’s coffee farms and pristine beaches or medieval hideaways and jungle towns, these destinations showcase the world’s diverse charm, inspiring unforgettable adventures in the year ahead.
Kien Giang joins a diverse selection of incredible destinations across the globe, recognized for their exceptional hospitality. Nestled in the Mekong Delta, Kien Giang captivates visitors with its stunning natural beauty, including pristine beaches, lush mangrove forests, and the renowned Phu Quoc Island. Beyond its breathtaking landscapes, the region invites travelers to delve into unique traditions, savor local delicacies, and immerse themselves in the warm hospitality of its people. This recognition is a testament to the dedication of Kien Giang’s accommodation providers in offering outstanding service and showcasing the region’s unique beauty and charm.
2025’s Most Welcoming Regions on Earth
- Osijek-Baranja, Croatia
- Kakheti, Georgia
- Madeira, Portugal
- Misiones, Argentina
- Graubünden, Switzerland
- South Australia, Australia
- Bretagne, France
- Baja California Sur, Mexico
- Kien Giang, Vietnam
- Drenthe, Netherlands
2025’s Most Welcoming Cities on Earth:
- Sigiriya, Sri Lanka
- Cazorla, Spain
- Urubici, Brazil
- Taupo, New Zealand
- St. Augustine, United States
- Orvieto, Italy
- Manizales, Colombia
- Quedlinburg, Germany
- Ko Lanta, Thailand
- Chester, United Kingdom
Varun Grover, Country Head, Vietnam at Booking.com, commented: “From personalized recommendations to thoughtful touches, our partners in Vietnam consistently go the extra mile to create extraordinary experiences for travelers. The Traveller Review Awards are our way of recognizing these hospitality heroes and expressing gratitude from Booking.com and millions of travelers from all around the world. We’re especially delighted to see Kien Giang being recognised as one of the Most Welcoming Regions – this well-deserved honour reflects both the region’s stunning natural beauty and the dedication of our accommodation partners in providing top- notch service and unforgettable stays”.
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Source: Vietnam Insider