Why Vietnam Is Emerging as a Better Travel Destination Than Thailand

While Thailand has long been hailed as Southeast Asia’s tourism giant, a recent article in The Daily Express highlights why Vietnam may now offer a more rewarding and authentic experience for foreign travelers.

In her feature, British travel writer Molly Toolan — who has visited Vietnam multiple times — praised the country’s natural beauty, affordability, rich culture, and warm hospitality, suggesting that Vietnam is “a better choice” than Thailand for many modern travelers.

Nature Unspoiled, Beaches Uncrowded

Toolan described Vietnam as “less crowded” yet “equally stunning,” with unspoiled beaches and diverse landscapes. She noted that destinations like Phu Quoc Island boast crystal-clear waters and powdery white sands, while Mui Ne offers serene coastlines paired with vast, golden sand dunes — ideal for a relaxing holiday away from the tourist crowds.

Hoi An, Vietnam’s UNESCO-listed ancient town, was highlighted for its unique blend of history, architecture, and calm seaside atmosphere — the perfect retreat for travelers seeking peace and culture in equal measure.

UNESCO Heritage & Memorable Experiences

Vietnam is home to eight UNESCO World Heritage Sites, and Toolan recommends visiting as many as possible. Among the most iconic is Ha Long Bay, famous for its thousands of dramatic limestone islands. Whether taking a boat cruise or kayaking between the cliffs, the experience is “unforgettable,” she said.

Affordable Travel Without Compromising Quality

Cost is another reason Toolan believes Vietnam stands out. From food and accommodation to transportation, Vietnam offers excellent value for money. “Travelers looking to extend their journeys will appreciate how much further their budget goes here compared to Thailand,” she wrote.

World-Famous Cuisine and Local Cooking Classes

Vietnamese cuisine continues to capture global attention, with dishes like pho, banh mi, and fresh spring rolls earning international acclaim. Toolan recommends joining a cooking class in cities like Hoi An or Hanoi, where local chefs guide visitors in preparing traditional meals using fresh ingredients — a hands-on way to experience Vietnamese food culture.

Adventure in the North

For the more adventurous, the Ha Giang loop in northern Vietnam is a must. This 370-kilometer journey winds through mountain passes, terraced rice fields, and ethnic minority villages perched on rugged hillsides. Toolan suggests taking an overnight sleeper bus from Hanoi to Ha Giang to begin the adventure, which includes visits to waterfalls, local markets, and homestays with ethnic families.

The Coffee Culture You Won’t Find Elsewhere

Vietnam’s coffee culture is another standout. Toolan praises the country’s unique brews — from egg coffee and coconut coffee to salt coffee — as a distinctive experience not to be missed. “Every sip is bold, creamy, and unforgettable,” she said, calling it a quintessential part of the local lifestyle.

Warm and Welcoming People

Perhaps most importantly, Toolan was touched by the warmth and friendliness of the Vietnamese people — from street vendors and homestay hosts to tour guides. “They always greet visitors with genuine smiles and a helping hand,” she wrote.

A Rising Star in Southeast Asia

Although still receiving fewer tourists than Thailand, Vietnam is rapidly gaining traction as an emerging destination that combines authenticity with comfort. “If you’re looking for an alternative to Thailand,” Toolan concluded, “Vietnam is well worth considering in your Southeast Asian journey.”

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Source: Vietnam Insider