Why Thailand Ramps Up Promotions to Attract Vietnamese Tourists?

Thailand is stepping up efforts to woo Vietnamese travelers through targeted campaigns and exclusive promotions, as the country seeks to strengthen its position as a favorite destination for outbound Vietnamese tourists.

In 2024, nearly one million Vietnamese visitors (984,200) traveled to Thailand, making Vietnam the 11th-largest international source market. The figure accounts for 2.77% of all international arrivals, highlighting Vietnam’s growing significance in Thailand’s tourism landscape.

At the Thailand Travel Mart Plus 2025—the country’s premier B2B travel trade event held in Chiang Mai from June 4 to 6—Tourism Authority of Thailand (TAT) Deputy Governor Siripakorn Cheawsamoot outlined new strategies to appeal to Vietnamese travelers. These include close partnerships with travel agencies, online platforms, airlines, and service providers to deliver personalized experiences for different market segments.

The key focus is on quality and sustainable tourism, targeting high-potential Vietnamese visitor groups such as leisure tourists, families, health and wellness seekers, eco-conscious travelers, and sports fans.

To enhance travel experiences and increase bookings, TAT has rolled out special incentives tailored for the Vietnamese market. These include discounts, shopping vouchers, souvenirs, and access to unique cultural and nature-based activities.

“With outbound travel on the rise in Vietnam, we aim to make every visit to Thailand feel like a new journey,” a TAT spokesperson shared. “Our goal is for Vietnamese tourists to see Thailand as a second home, offering fresh and meaningful experiences each time.”

Among the highlighted attractions for Vietnamese tourists are Thailand’s iconic festivals and seasonal destinations:

• Songkran Festival (Thai New Year) – Celebrated throughout April with nationwide water festivities
• Yi Peng Lantern Festival in Chiang Mai – A magical light display held in November
• Loy Krathong in Sukhothai and Ayutthaya – Featuring floating lanterns and cultural performances
• Wildflower seasons – Cherry blossoms and sunflowers in Chiang Mai, Phetchabun, Loei, and Mae Hong Son
• Major international events – Including the MotoGP, Wonderfruit, EDC Festival, and Big Mountain Music Festival

Vietnamese sports fans will also have the opportunity to support their athletes at the 33rd Southeast Asian Games, taking place from December 9 to 20 in Bangkok, Chonburi, and Songkhla.

In addition, December will feature two signature events: the Amazing Thailand Marathon Bangkok and the Vijit Chao Phraya 2025 light and art festival, offering yet more reasons to visit.

Held under the theme “Amazing Thailand: Your Stories Never End,” the Thailand Travel Mart Plus 2025 attracted more than 450 Thai tourism businesses and over 12,000 pre-scheduled B2B meetings. The event reinforces Thailand’s commitment to offering not just travel, but stories that resonate long after the trip ends.

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Source: Vietnam Insider