Phu Quoc, Vietnam – June 2025 – Phu Quoc Island, recently ranked the world’s second most beautiful island by Travel + Leisure, is projected to welcome 4.4 million visitors in the first half of 2025, marking a 33% year-on-year increase, according to the Kien Giang Department of Tourism.
Among the total, more than 881,000 are international visitors, reaching nearly 90% of the island’s annual target of one million foreign arrivals.
Tourism revenue from January to June is estimated at VND 21.5 trillion (approximately USD 850 million)—a 92% increase compared to the same period in 2024. This surge reflects Phu Quoc’s growing global appeal as both a luxury travel destination and a rising star in Southeast Asia’s tourism sector.
The island’s profile has been further elevated by high-profile visits from Asian celebrities, including Chinese action star Vincent Zhao and Miss Hong Kong 2011 Rebecca Zhu, who shared their Phu Quoc experiences with millions of followers on social media.
Phu Quoc has garnered multiple accolades from international travel publications. Most recently, it was ranked third on Travel + Leisure’s list of the “Top 10 Islands in the Asia-Pacific”, behind only Bali (Indonesia) and Koh Samui (Thailand).
In 2024, Travel + Leisure readers also voted Phu Quoc the world’s second most beautiful island, just after the Maldives—a recognition that continues to drive international interest and investor confidence in the island’s hospitality and real estate markets.
With pristine beaches like Khem and Sao, luxury resorts, improved infrastructure, and favorable visa policies, Phu Quoc is rapidly solidifying its status as Vietnam’s premier island destination.
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Source: Vietnam Insider