Vietnam’s Ho Chi Minh City Surpasses Singapore in Global Ranking of Most ‘Magnetic’ Metropolises

Vietnam Insider – Vietnam’s southern economic powerhouse has been named one of the world’s most “magnetic” cities, ranking second globally in resident loyalty—surpassing even Singapore—according to the City Pulse 2025 report by the Gensler Research Institute, the research division of the world’s largest architecture and design firm.

The study, which surveyed over 33,000 individuals across 65 major cities worldwide, found that 61% of Ho Chi Minh City residents said they are “unlikely” or “very unlikely” to leave the city. This places Ho Chi Minh City just behind Taipei (Taiwan) and ahead of Singapore (59%), as well as other major global cities including Sydney, Berlin, Seoul, and Vancouver.

In addition, 83% of respondents in Ho Chi Minh City reported being “satisfied” or “very satisfied” with their quality of life—among the highest satisfaction levels recorded globally.

The report attributes this strong resident loyalty to a concept known as “place attachment”—the emotional connection individuals feel toward the city they live in. While practical factors like employment, safety, healthcare, and affordability often influence the decision to move to a city, the choice to remain long-term is driven more by intangible elements such as community spirit, pride, and a sense of belonging.

“A city becomes home when it inspires pride, offers moments of joy, and fosters a true sense of belonging,” the report notes.

Despite Singapore’s global reputation for infrastructure, safety, and economic prosperity, the report suggests it may not generate the same level of emotional attachment in its ultra-modern, high-pressure environment.

Photo: Olivier Ochanine

Ho Chi Minh City’s strong performance also highlights broader regional dynamics. Many cities across Asia-Pacific are benefiting from relatively improved affordability compared to North America and Europe. While lower living costs are effective in attracting newcomers, it is emotional resonance that ultimately retains them.

This latest recognition underscores Ho Chi Minh City’s growing appeal not just as a commercial and cultural hub, but also as a city where people feel genuinely at home.

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Source: Vietnam Insider