Vietnam’s export sector is thriving, showcasing remarkable resilience and adaptability in the first four months of 2025.
According to the Ministry of Industry and Trade, the country’s total export turnover reached an impressive $140.34 billion by the end of April, marking a robust 13% increase compared to the same period in 2024. This growth underscores Vietnam’s strategic efforts to diversify markets, leverage free trade agreements (FTAs), and strengthen domestic capabilities, positioning the nation as a dynamic player in global trade.
A Diversified Export Landscape
Vietnam’s export success in 2025 stems from its ability to maintain strong ties with traditional partners while boldly expanding into new markets. Despite a slight slowdown in exports to the United States, growth in other key markets has more than compensated. Exports to China reached $18.1 billion, up 2.1%, driven by surging demand for aquatic products like shrimp and tra fish, as well as tropical fruits. The EU market saw a 12.8% increase to $18.5 billion, while Japan and South Korea recorded gains of 12% ($8.5 billion) and 9.1% ($8.9 billion), respectively.
Emerging markets are also gaining traction. The ASEAN bloc, India, the Middle East, Africa, Brazil, and Latin America are becoming promising destinations for Vietnamese goods. Sectors such as textiles, footwear, machinery, and aquatic products are leading the charge, with businesses actively exploring these regions through international trade fairs and online business matchmaking.
Free Trade Agreements: A Catalyst for Growth
Vietnam’s strategic use of FTAs has been a game-changer. Agreements like the ASEAN–China FTA, the Regional Comprehensive Economic Partnership (RCEP), the EU-Vietnam Free Trade Agreement (EVFTA), the UK–Vietnam FTA (UKVFTA), and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) have opened doors to global markets. For instance, the UKVFTA has fueled strong growth in machinery, textiles, and footwear exports to the British market, while the CPTPP has driven a 13.5% export surge to Canada, a trend that continues into 2025.
Nong Duc Lai, Vietnam’s Trade Counsellor in China, highlights how FTAs have enabled Vietnamese businesses to capitalize on China’s billion-strong consumer base, particularly for food and aquatic products. Similarly, Truong Van Cam, Vice Chairman of the Vietnam Textile and Apparel Association, emphasizes the importance of diversifying beyond traditional markets like the US and EU to enhance the industry’s resilience.
Building Resilience Through Innovation
Vietnam’s export success is not just about market access—it’s also about strengthening internal capabilities. Businesses are investing in deep processing, improving product traceability, and adhering to international environmental standards to meet global demands. Sectors like textiles, wood, and food are focusing on value-added production to boost competitiveness.
Nguyen Ngoc Hoa, Chairman of the Ho Chi Minh City Business Association (HUBA), stresses the need for enterprises to embrace transformation. “Investing in technology, branding, and professional after-sales services is critical for Vietnam to assert its position in the global supply chain,” he says. By increasing localization rates and developing distinctive brands, Vietnamese businesses are enhancing their products’ value and appeal.
Navigating Challenges, Seizing Opportunities
While Vietnam’s export growth is impressive, challenges remain. Economic experts urge businesses to professionalize trade promotion, leverage cross-border e-commerce, and integrate deeper into global value chains. Small- and medium-sized enterprises, in particular, need better access to preferential capital and streamlined procedures for tax refunds and international certifications.
Professor Tran Ngoc Anh from Indiana University emphasizes the importance of developing the domestic market and improving logistics infrastructure to create a stable foundation for growth. By stimulating domestic demand and upgrading ports like Cat Lai in Ho Chi Minh City, Vietnam can build a robust “buffer zone” to support its export ambitions.
A Promising Future
Vietnam’s export achievements in 2025 reflect a nation on the rise, driven by strategic diversification, innovative business practices, and a forward-thinking approach to global trade. With continued investment in technology, branding, and market expansion, Vietnam is well-positioned to sustain its growth momentum and solidify its role as a key player in the global economy. For foreign investors and partners, Vietnam’s dynamic export sector offers a wealth of opportunities to engage with a rapidly evolving market.
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Source: Vietnam Insider