Vietnam: The Promised Land for Entrepreneurs – Insights from Guillaume Rondan on VTV

From a simple stopover to a destination of choice, Vietnam is establishing itself as a land of promise for international project leaders. With its dynamic economy, high quality of life, and business-friendly environment, the country is attracting a new generation of entrepreneurs from all over the world.

Why Global Entrepreneurs Are Turning to Vietnam

In this video, international entrepreneurs share how they came to Vietnam and chose to stay and build their businesses here. Industry experts also offer insights into why the country is increasingly seen as a “promised land” for startups and global businesses.

Thanks to its fast-growing economy, stable political landscape, affordable living costs, and modern urban lifestyle, Vietnam has become a natural choice for those looking to balance business development with lifestyle goals. After traveling across Europe and Asia, many international entrepreneurs have discovered in Vietnam not just a place to launch their business—but a place to settle and grow.

In neighborhoods like Thao Dien—set along the banks of the Saigon River in Ho Chi Minh City—a Belgian entrepreneur arrived here and opened a restaurant just three weeks later, inspired by the welcoming community and the unique rhythm of life in Vietnam. With a growing support network and an environment that encourages creativity and ambition, Vietnam offers more than just opportunity—it offers a true sense of belonging.

A meeting between the founder of MoveToAsia and a Belgian entrepreneur at Satsuma Thao Dien

Simplified Procedures: Vietnam Eases the Way for Foreign Entrepreneurs

Vietnam is becoming an increasingly attractive destination—not only for launching new ventures but also for building long-term lives. In the first quarter of 2025 alone, total registered foreign investment surged by 34.7% year-on-year, a clear sign that Vietnam is gaining traction among both major corporations and small business owners looking for a strategic base in Asia.

Vietnam continues to strengthen its position as a manufacturing hub by offering attractive government incentives and simplified procedures for investors. One key measure is the 100% import duty exemption on machinery, equipment, and materials used to create fixed assets in manufacturing projects—helping reduce upfront capital costs for factory setup. On June 14, 2025, Vietnam’s National Assembly passed an amended Corporate Income Tax Law, introducing preferential tax rates of 10%, 15%, and 17% for qualifying manufacturing sectors. These incentives are part of Vietnam’s broader strategy to attract large-scale, value-added production and reduce reliance on imported inputs.

To navigate the relocation process, many turn to companies like MoveToAsia, which help simplify critical steps such as business registration and visa applications. At the forefront of this support network is Guillaume Rondan, founder of MoveToAsia, who has guided many expat entrepreneurs through their transition to Vietnam. He highlights several reasons why Vietnam stands out: strong economic growth, regulatory clarity, and the ability to start a business without a local partner.

>> Related article: Vietnam as a Key Player in the China Plus One Strategy

Global Integration: New Opportunities for Entrepreneurs

As Vietnam becomes more connected to the global economy, international entrepreneurs are finding more opportunities to grow their businesses. Thanks to its participation in over a dozen Free Trade Agreements (FTAs), the country is lowering trade barriers, aligning with global standards, and opening doors to major markets in Europe and the Americas.

Vietnam’s open trade policies are not only boosting exports, but also attracting entrepreneurs who want to build businesses that can compete on a global scale. With affordable production costs and access to preferential trade terms, Vietnam offers a strong foundation for companies looking to expand beyond borders. 

Vietnam’s growing role on the world stage is also supported by stronger diplomatic relationships. In May 2025, the official visit of French President Emmanuel Macron led to the signing of 14 new cooperation agreements, showing just how committed Vietnam is to being a key business partner internationally. These developments send a clear message to global investors: Vietnam is open for business, globally connected, and ready to lead in regional trade.

>> Related article: France and Vietnam elevate the bilateral relationship to a Comprehensive Strategic Partnership

A Supportive Ecosystem for Entrepreneurial Growth

Beyond economic indicators, many expats are drawn to Vietnam by its distinctive quality of life—something not easily measured, but deeply felt. The country boasts a rich cultural heritage that blends tradition with modernity, a globally celebrated food scene that turns everyday meals into memorable experiences, and a tropical climate that offers year-round warmth and vibrancy. Add to this the genuine hospitality of the Vietnamese people and a more relaxed, less pressured lifestyle compared to other major business hubs in Asia, and it’s easy to see why Vietnam stands out.

These lifestyle advantages, paired with tangible business benefits—such as an open and fast-growing economy, low barriers to entry, and increasing support for foreign-led ventures—create a uniquely fertile ground for entrepreneurship. For global founders seeking both opportunity and a better quality of life, Vietnam is fast becoming a destination of choice.

Final Thought: A Promising Future for Entrepreneurs in Vietnam

Vietnam is becoming more than just a place to visit—it’s quickly turning into a global center for startups and innovation. With government support, growing international ties, and an energetic lifestyle, Vietnam is creating the right conditions to attract and support foreign entrepreneurs.

For founders around the world, Vietnam offers not only immediate opportunities but also long-term strategic advantages. Those who establish themselves here today are well-positioned to take advantage of Vietnam’s current growth and tap into global markets. 

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Source: Vietnam Insider