Vietnam Insider – Vietnamese authorities have confiscated thousands of counterfeit luxury goods—including imitation Rolex watches and Prada handbags—during a major raid at Saigon Square Shopping Mall in downtown Ho Chi Minh City, state media reported on Friday.
The raid is part of a broader national crackdown on counterfeit merchandise and digital piracy following increased pressure from the United States, which has listed Vietnam as a key hub for such illegal activity. In January, the U.S. Trade Representative named Saigon Square among the world’s “notorious markets for counterfeiting.”
According to state broadcaster Voice of Vietnam (VOV), the seized items include alleged fake products mimicking high-end brands such as Longines, Gucci, Louis Vuitton, Dior, and Hermès.
“All of these products show signs of counterfeiting genuine goods, seriously affecting the interests of consumers as well as the reputation of protected brands in Vietnam,” the Ministry of Industry and Trade’s Market Surveillance Department said in a statement quoted by VOV.
An employee at the shopping mall confirmed the enforcement action, telling reporters by phone: “We lease the space to the sellers and are not aware of the origins and authenticity of the products they sell.” The employee declined to be named.
Earlier this month, Reuters reported that fake luxury goods remained on open display at Saigon Square, despite warnings and increased scrutiny.
Vietnamese authorities have vowed to tighten enforcement against counterfeiting activities as part of efforts to improve the country’s global trade reputation and protect intellectual property rights.
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Source: Vietnam Insider