According to the Nation Brand Report of the world’s leading independent brand valuation and strategy consulting organization Brand Finance (UK), in 2015, Vietnam’s national brand value ranked 47th in top 100 strong national brand value in the world.
In the period 2015-2021, Vietnam’s national brand value has changed markedly. In 2015, Vietnam’s national brand value was valued at 140 billion USD by Brand Finance, ranking 47th in the top 100 strong national brand values in the world.
By 2022, the value of Vietnam’s national brand has been valued at 431 billion USD, ranking 32nd in the top 100 strong national brand values in the world.
Thus, the value of Vietnam’s national brand has increased by 291 billion USD and improved 15 places in the ranking of 100 strong national brand values in the world after 8 years.
Vietnam’s national brand value in the world in the period 2015-2022. Source: Brand Finance.
In addition, according to the Vietnam National Brand Valuation Report 2022 recently published by Brand Finance, in terms of the growth rate of the national brand value, Vietnam continues to be evaluated as a bright spot in the picture of building and developing a global national brand. Along with that, the Vietnamese national brand has the fastest growth in value in the world, reaching 74% during the period affected by Covid-19 (2019-2022).
Regarding the ranking of national brand values of countries in the world, due to the consequences of the Covid-19 pandemic, many countries have not been able to maintain the rankings of national brands. However, according to Brand Finance’s assessment, Vietnam still maintains and continues to be ranked in the top 100 strong national brand values in the world in the period 2019-2022.
Specifically, in 2019, Vietnam was ranked 42nd, in 2020 increased 9 places to 33rd, in 2021 maintained 33rd and in 2022 increased 1 place to 32nd.
According to the Trade Promotion Agency, the above positive results have confirmed the correct guidelines and policies of the Vietnamese Party and Government in building and developing the Vietnamese national brand. In addition, the dynamism and creativity of Vietnamese businesses in their efforts to build and develop product brands and corporate brands contribute to increasing the value of Vietnam’s national brand in the international arena.
@ Cafef
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Source: Vietnam Insider