Vietnam is emerging as a premier luxury travel destination, but long visa processing times remain a major hurdle for affluent visitors.
Government Push for Visa Reforms
Prime Minister Pham Minh Chinh has directed key ministries to review and potentially expand visa exemptions, particularly for traditional partner countries and ultra-high-net-worth individuals, including billionaires. The move aims to attract global experts, top-tier entrepreneurs, and luxury travelers, enhancing Vietnam’s reputation as a prime destination for both tourism and investment.
Rising Interest from Wealthy Travelers
Recent visits by global figures such as Bill Gates in Danang (March 2024) and Tim Cook in Hanoi (April 2024) have sparked increased interest in Vietnam. According to Agoda, Danang became the most-searched destination among American travelers in early 2025, witnessing a staggering 1,538% surge in searches.
Industry Experts Call for Swift Action
Nguyen Duc Hanh, CEO of All Asia Vacation (AAV), stressed the need for streamlined visa policies to remain competitive with regional neighbors like Thailand and Singapore. Vietnam’s current Visa-on-Arrival system requires prior approval, making the process cumbersome compared to other countries with more flexible entry rules.
“If we simplify visa policies for billionaires and high-net-worth individuals, Vietnam can become a top choice for ultra-luxury tourism,” Hanh noted. “Otherwise, we risk losing elite travelers to more visa-friendly destinations.”
With increasing global interest and high-profile visits, Vietnam’s visa policy reforms could be a game-changer in positioning the country as a premier luxury tourism hub.
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Source: Vietnam Insider