Top 5 Destinations Most Favored by Vietnamese Tourists for Return Visits

According to a survey by Agoda, 75% of Vietnamese tourists decide to return to their favorite travel destinations.

In the ranking of destinations that attract repeat visits from tourists, as many as 75% of Vietnamese travelers typically choose to revisit their favorite locations. Not only Thailand, but also Japan, South Korea, Singapore, and China are destinations that Vietnamese tourists tend to return to multiple times. Vietnamese tourists revisit these places not only because they are interesting destinations but also due to the memorable experiences they find there.

Based on data from travelers who have just booked trips to their favorite destinations, the results show that about 47% of Vietnamese tourists are eager to explore during their upcoming trips. Meanwhile, 39% of Vietnamese travelers are enthusiastic about culinary experiences, and 26% are looking forward to cultural and artistic experiences.

Of the total number of tourists who have returned to their favorite destinations, the majority (64%) have revisited these locations 1 to 3 times in the past 10 years. Notably, about 8% of travelers have returned to their favorite country more than 10 times.

When asked about the factors that attract Vietnamese tourists to return, most shared that convenience in transportation (50%) is the top factor, followed by local cuisine (47%) and a favorable location (34%). Additionally, factors such as safety and cleanliness, as well as previous enjoyable experiences, also play a significant role in tourists’ decisions to return.

Factors Motivating Tourists to Return
(Based on Agoda’s survey data)

1. Convenience in transportation (50%)
2. Local cuisine (47%)
3. Favorable location (34%)
4. Safety and cleanliness (33%)
5. Previous enjoyable experiences (30%)

According to data filtered by the Asia region, Japan, Thailand, and Vietnam are the destinations that attract Asian tourists for repeat visits. About 44% of Asian tourists stated that “convenience in transportation” is the decisive factor that brings them back to these places.

@vtv.vn

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Source: Vietnam Insider