The a2 Milk Company Affirms Its Pioneering Position in the A2 Protein Dairy Market in Vietnam

On June 18 ,2025, The a2 Milk Company, a leading A2 protein dairy company from New Zealand, officially launched its infant formula product a2 Gentle Gold™ in Vietnam. This formula is made with 100% pure A2 protein milk and produced under the company’s official True a2® process.

Under the theme “PIONEERING THE FUTURE OF DAIRY FOR GOOD – The Journey of Pioneers”, the launch event marked a key milestone in the company’s 9-month journey since the arrival of a2® Platinum® in Vietnam. More importantly, it reaffirmed The a2 Milk Company’s long-term commitment to supporting the healthy development of Vietnamese children.

The event welcomed over 200 distinguished guests, including diplomatic representatives, brand leaders such as Mr. Scott James – New Zealand Consul General in Vietnam, Mr. Yohan Senaratne – Executive General Manager – International at The a2 Milk Company, and Dr. Luu Thi My Thuc – Head of Clinical Nutrition Department at the Vietnam National Children’s Hospital. It also drew attention from pediatric nutrition experts, baby and mother product distributors, and leading figures in child care and nutrition.

The a2 Milk Company: Global Pioneer of A2 Protein Milk

The a2 Milk Company is globally recognized as the pioneer and leading authority in A2 protein milk. Founded in New Zealand in the early 2000s, it was the first company to identify and commercialize milk containing only the A2 type of beta-casein protein—a natural protein that is easier to digest and better tolerated, especially by young children and individuals with sensitive digestive systems.

The company owns more than 70 patents and scientific studies related to A2 protein and is the only global company exclusively focused on producing milk from 100% pure A2 protein cows. It has developed a comprehensive and certified True a2® ecosystem, covering everything from cow selection and pasture management to milk collection and processing, ensuring that every drop of milk is free from A1 protein—commonly linked to digestive discomfort.

After earning the trust of Vietnamese families through a2® Platinum®, the company is now introducing a2 Gentle Gold™, which is developed with the latest nutritional science and built on a foundation of high-quality, easy-to-digest A2 protein milk. The product aims to expand access to premium nutrition for more children across Vietnam and further reinforce the brand’s global leadership in the A2 protein dairy segment.

Mr. Yohan Senaratne – Executive General Manager – International of The a2 Milk Company speaks at the event – Source: LiveWell

Mr. Yohan Senaratne shared: “Across all the markets where we operate, the core of our success lies in producing the highest-quality products at internationally certified facilities—whether company-owned or through strategic partners in New Zealand, Australia, and the U.S. We are deeply grateful for the support of our global partners, including Live Well in Vietnam.”
This launch marks a significant step forward in strengthening a2 Milk®’s presence in Vietnam’s retail channels, bringing high-quality, easily digestible A2 protein dairy products closer to consumers.

About The a2 Milk Company and LiveWell – Sống Lành Distribution Corporation

From a breakthrough scientific discovery about A2 protein, The a2 Milk Company has grown into a global nutrition company, with products available in major markets such as Australia, the U.S., Canada, South Korea, China, and now Vietnam.

In Vietnam, its products are officially distributed by LiveWell – Sống Lành Marketing & Distribution Corporation. LiveWell’s mission is to pioneer the premium dairy segment by offering imported, high-quality nutritional solutions, with a focus on the a2 Milk® brand.

The company is committed to delivering products that promote health, supporting the holistic development of Vietnamese children, and advocating for a healthy and responsible lifestyle across the community.

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Source: Vietnam Insider