A booth promoting Vietnamese coffee connected this major export product to visitors, including some of the world’s largest buyers. Organized by Central Retail Vietnam in collaboration with the Ministry of Industry and Trade, the booth was part of Viet Nam International Sourcing 2024, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. The event attracted many visitors and key international buyers.
“In order for Vietnamese goods, especially coffee products, to access and be successfully exported to Central Retail’s distribution system in Thailand and globally, we have collaborated with the Ministry of Industry and Trade to conduct market research and select the most suitable products. We appreciate Central Retail Vietnam Group’s bold initiative to promote the coffee industry, adding value to Vietnam’s coffee sector,” said Ta Hoang Linh, Director of the European – American Market Department at the Ministry of Industry and Trade.
According to the General Department of Customs, Vietnam’s coffee exports reached a record turnover of $4.24 billion in 2023. The global coffee industry was valued at over $115 billion in the same year, indicating significant growth potential driven by rising consumer demand, noted Olivier Langlet, CEO of Central Retail Group in Vietnam.
The Vietnamese coffee booth featured five categories: Roasted and Ground Coffee, Instant Coffee, Capsule Coffee, Ready-to-Go Coffee, and Coffee Shop Models. These categories are thriving in both large and small cities across Vietnam.
The booth aimed to showcase high-quality Vietnamese coffee that meets international market demands, opening up opportunities for businesses in the coffee sector to connect with potential partners and customers, thereby expanding their markets and developing their brands.
This initiative also provides a platform for international buyers to explore business opportunities and gain a comprehensive understanding of Vietnam’s coffee industry. The industry is evolving towards enhancing the value chain, deep processing, and diversifying the coffee portfolio, moving beyond the export of raw materials.
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Source: Vietnam Insider