Popplife Joint Stock Company has been honored with the prestigious SME100 Asia Award 2024, in recognition of its exceptional business achievements and significant growth. The award ceremony took place on October 9, 2024, in Ho Chi Minh City.
Since its inception in 2009, the SME100 Asia Award has drawn participation from thousands of businesses across the region. This year’s theme, “Rise and Roar Above the Best – Breakthrough and Conquer the Peak,” celebrates businesses that demonstrate innovation, impressive achievements, and strong growth potential in both Vietnam and Asia.
To secure its place among the winners, Popplife underwent rigorous evaluations based on international standards, emerging as one of the top-performing businesses in terms of growth among this year’s nominees.
Innovative Ecosystem Enhancing Customer Experience
Founded in December 2022, Popplife set out to create a customer loyalty ecosystem, offering users a wide range of benefits and privileges through a seamless technology platform. The platform allows customers to accumulate and redeem points, providing them with exclusive rewards from a variety of brands and services. Users can earn Popp points through purchases in sectors like real estate, retail, travel, and credit card use with Popplife’s partners.
With over 3,000 vouchers from more than 1,000 partners offering discounts of up to 50%, the Popplife app ensures transparency in points accumulation, redemption, and management, while optimizing transaction speeds for both customers and partners. The platform is designed to be user-friendly, accommodating users of all ages on smartphones.
A Breakthrough Solution for Businesses
Popplife’s platform also provides businesses with a fast and efficient solution for launching and managing loyalty programs. The system integrates seamlessly with e-commerce platforms, mobile apps, digital kiosks, and more, allowing businesses to create personalized customer experiences. By centralizing customer data, businesses can design tailored campaigns to strengthen relationships and grow their customer base.
Popplife’s ecosystem further benefits businesses by linking them with other partners, opening up opportunities for cross-selling and collaboration, thereby boosting mutual growth.
In less than two years, Popplife has reached significant milestones, such as developing loyalty platforms for key partners like MSB Bank and the SOJO hotel chain. The company is also finalizing partnerships with major players, including Family Mart, Song Hong business lounges, and TNEX digital bank, broadening its ecosystem and enhancing user experiences.
A Popplife representative stated, “The SME100 Asia 2024 Award is international recognition of our efforts in building a loyalty ecosystem over the past two years. This motivates us to continually improve the customer experience and expand the Popplife model across various sectors.”
A Solid Foundation for Future Growth
As a subsidiary of ROX Group, Popplife benefits from a strong financial foundation and professional management. Its success also allows ROX Group to expand into loyalty and marketing services. Popplife continues to focus on growing its network of partners while leveraging big data to track customer behavior, providing businesses with insights to enhance their customer relationships.
With its customer-centric approach, Popplife is set to expand its ecosystem and further establish itself as a leading player in the loyalty and rewards industry.
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Source: Vietnam Insider