Ho Chi Minh City’s People’s Court will hear the case of former Miss International Thuy Tien on November 19, in a high-profile trial involving allegations of misleading customers over a dietary supplement product.
Thuy Tien, along with several executives from the Chị Em Rọt Group, has been charged with deceiving consumers regarding SuperGreens Gummies, known as “Kera” gummies. The product, manufactured by Asia Company under contract, was falsely marketed as a fiber supplement with claims that one gummy equaled a full serving of vegetables.
According to the indictment, the executives—including Lê Thành Công, Lê Tuấn Linh, Nguyễn Thị Thái Hằng, Phạm Quang Linh, and Thuy Tien—failed to verify the product’s quality and misrepresented its composition and fiber content. Each gummy contained only 0.935% fiber, far below advertised claims. Despite lacking certified ingredients or scientific evidence, the company promoted the product via videos and social media, misleading over 56,000 customers who purchased 129,617 boxes, generating more than VND 17.5 billion, with illicit profits of VND 12.4 billion.
During the investigation, all defendants voluntarily cooperated, expressed remorse, and made restitution. Thuy Tien personally returned VND 3.2 billion. Other executives contributed between VND 600 million and 2.1 billion.
Thuy Tien is additionally eligible for leniency under Vietnamese criminal law due to her outstanding achievements. She was recognized in 2022 as one of Vietnam’s exemplary young public figures in 2021, receiving an award from the Prime Minister.
The case highlights the rising scrutiny on celebrity-endorsed health products in Vietnam and the legal responsibilities of influencers in advertising.
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Source: Vietnam Insider