Mindshare has appointed Shankar Rajagopal as the leader of the agency in Vietnam following the resignation of long-serving boss Roopa Dhawan.
Rajagopal moves to Ho Chi Minh City from China, where he has led the agency’s L’Oréal account since 2014.
Prior to then, the 19-year industry veteran led the Unilever Malaysia account for more than four years.
His arrival follows the quiet exit of Dhawan, who has been with Mindshare Vietnam since 2006, first as managing partner and subsequently as country lead from 2011.
Roopa Dhawan and Shankar Rajagopal
Mindshare Vietnam currently employs 130 people and has local accounts with Vinasoy, Acecook, Dien May Xanh and FWD Life Insurance.
Mindshare South East Asia chief executive officer Himanshu Shekhar said: “I am excited to have Shankar lead the Vietnam office. He is an accomplished business leader having managed some of the best teams in our network. With his depth of experience across APAC markets, Shankar is uniquely positioned to lead a rapidly transforming media market of Vietnam, especially in e-commerce, data, and content.
“We have a strong team and vibrant client partnerships in Vietnam and I am sure Shankar will nurture them to greater glory.”
Rajagopal added: “For our prospective clients, I am eager to showcase the value that Mindshare can bring and play a leading part in driving success for their businesses. Last but not least, I would like to create an environment that will help cultivate the best talents in the Vietnam media and advertising industry.”
by MUMBRELLA Staff