Aiming to become the most favorite fast food brand in Vietnam
Vietnam is considered a potential business market due to its fast-growing economy, young population structure and high urbanization rate. However, the advantage is also the difficulty, Jollibee has to compete constantly with many competitors in the same industry because Vietnam attracts almost all the “big” fast food brands from all over the world. Without a reasonable and flexible business strategy or disregarding the task of studying Vietnamese consumer habits and tastes, the fact that a brand cannot do business effectively or even have to withdraw from the S-shaped strip of land is only a matter of time. sooner or later.
Coming to Vietnam more than 15 years ago, persistently pursuing the mission of “Bringing happiness and spreading culinary joy to every Vietnamese family”, Jollibee is now present in 50 provinces and cities nationwide. the second largest number of stores after the Philippines.
Image of Jollibee stores expanding all over the country
Mr. Lam Hong Nguyen, General Director of Jollibee Vietnam, shared: “The opening of the 150th store is a memorable milestone for Jollibee in its development journey in Vietnam. That means we are already halfway there. The way to implement the vision to 2025 is that the Jollibee system will become the leading fast food chain in Vietnam.”
Strongly Entering the “New Normal”
The period of 2020 – 2021 is a difficult period for the entire Vietnamese economy, especially businesses in the food and beverage industry. Therefore, maintaining a stable business operation and especially developing the store system is a great effort of all employees and Jollibee Vietnam, which not all FnB brands can do. .
“During the time when Vietnam was at the peak of the epidemic, Jollibee always made sure to comply with directives from the Ministry of Health and local authorities. Due to the change in diners’ habits from eating at the store to dining at the restaurant. To ensure safety, Jollibee has also applied flexible operating methods through business channels such as Take-Away and Delivery to better serve customers during the holiday season. translation,” said Mr. Lam Hong Nguyen.
The shipper team is always ready to serve customers
In addition to reasonable business policies and consistent product quality throughout the entire system, Jollibee also has “Family Spirit” in the company’s culture. It is the cohesion of all members from office staff, store employees, employees of other departments and departments like a family, joining hands to complete the important goals of the company. throughout the pandemic.
Increase competitiveness by special investment in quality
In 2019, Jollibee demonstrated its commitment to long-term investment in the Vietnamese market by building a large-scale processing plant in the expanded Tan Kim industrial park, Can Giuoc, Long An. With a total floor area of more than 10,000m2, the factory has a system of modern equipment and a huge storage system. With a capacity of up to 20 tons a day, the factory is capable of supplying continuously to more than 400 retail stores nationwide. Owning its own international standard manufacturing plant helps the company to actively manage the quality of raw materials and the quality of finished products before reaching customers.
Jollibee factory in Tan Kim expanded industrial park, Can Giuoc district, Long An province with an area of 10,000m2
Besides, Jollibee always appreciates and is ready to invest in market research activities to understand Vietnamese diners. That is Jollibee serving Western-style fast food with adjustments to suit Vietnamese taste; That price is affordable for the majority of Vietnamese customers, especially after the impact of the pandemic, consumers are tending to save and cut spending; are combo packages that offer many dishes at an affordable price to be able to serve more customers with different needs and preferences; It is the family meal culture of Vietnamese people, so Jollibee always creates loving bonding moments for every family when coming here.
Mr. Lam Hong Nguyen – General Director of Jollibee Vietnam: “Jollibee Vietnam would like to express our sincerest thanks to all customers who have supported Jollibee over the years. Jollibee Vietnam will always make more efforts to bring Jollibee Vietnam’s products to the world. to happiness and spreading culinary joy to every family by serving outstandingly delicious food at reasonable prices and of high standards”.
The opening event of Jollibee’s 150th store in Da Nang will take place online at Fanpage Jollibee Vietnam at 08:30, March 19, 2022. Please follow Fanpage and look forward to this event.
Fanpage Official: https://www.facebook.com/JollibeeVietnam
Source: Economic Life
Source: Vietnam Insider