Surpassing many strong contenders, Ho Chi Minh City proudly claimed victory in three major categories at the 2024 World MICE Awards.
Ho Chi Minh City continues to win big at the 2024 World MICE Tourism Awards. Photo: Linh Huynh.
On the evening of September 4, the 2024 World MICE Awards ceremony took place in Ho Chi Minh City. At the event, the city was honored with awards in three significant categories: Asia’s Best MICE Destination, Asia’s Best Incentive Destination, and the ITE HCMC (Vietnam) Trade Show was recognized as Asia’s Best Trade Show.
This marks the fifth consecutive time Ho Chi Minh City has won the title of Asia’s Leading MICE Destination and the first time the city hosted this prestigious award ceremony.
The World MICE Awards are part of a series of awards developed from the World Travel Awards, a globally recognized and prestigious program.
Ms. Nguyen Thi Anh Hoa represents Ho Chi Minh City to receive this prestigious title. Photo: Ho Chi Minh City Department of Tourism
Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, said: “The award is a testament to the city’s efforts to position Ho Chi Minh City not only as a tourism destination but also as a major hub for tourism development in Asia, focused on sustainable tourism growth aligned with cultural, social, and environmental values.”
In recent years, the city has identified MICE tourism as one of the four key areas to heavily invest in and develop. In addition to the title of Asia’s Leading MICE Destination, Ho Chi Minh City was also named Asia’s Best Incentive Destination. This award not only highlights the city’s potential and appeal but also strengthens its position on the global stage.
Notably, this is the first time the ITE HCMC Trade Show has been recognized as Asia’s Best Trade Show after 17 editions.
With the theme “Sustainable Tourism – Shaping the Future,” the ITE HCMC includes a series of events and discussions, officially taking place from September 5-7 at the Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City.
Earlier, Ho Chi Minh City had been named Asia’s Leading Business Travel Destination 2024, Asia’s Leading Festival & Event Destination 2024, and Asia’s Leading City Tourism Authority 2024.
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Source: Vietnam Insider