The city’s tourism sector has set a target to attract 8.5 million international visitors and 45 million domestic travelers, with total revenue projected to reach 260 trillion VND.
To achieve this goal, the Ho Chi Minh City Department of Tourism will implement a series of comprehensive solutions, focusing on improving management quality and services.
specifically, the department plans to enhance tourism policies, introduce a range of tourism products developed from a design competition commemorating the 50th anniversary of the liberation of southern Vietnam, and strengthen communication and digital application efforts. By 2025, the city aims to launch a tourism app and a 3D 360-degree interactive map linked to regional connectivity.
River tourism is being promoted (Photo: Thu Trang)
The city will also diversify its tourism offerings, especially focusing on nighttime tourism products to increase competitiveness, attract more visitors, boost spending, and encourage longer stays. Additionally, programs to stimulate tourism demand and promotional campaigns during Tet, April 30th holidays, and other festivals will be organized. Investments will be made in festivals and high-economic-impact events. The tourism sector also plans to ramp up promotional activities both domestically and internationally, aiming for “one event per month.”
In 2024, Ho Chi Minh City attracted over 45 million visitors, generating a total revenue of 190 trillion VND. The city’s tourism products and events have been upgraded, with innovative, culturally, and historically significant offerings unique to the city receiving positive feedback from locals and tourists alike.
People and tourists participate in the 2024 River Festival (Photo: Ho Chi Minh City Department of Tourism)
Notably, Ho Chi Minh City’s tourism sector has earned several prestigious international awards. According to CN Traveler, the city was ranked among the top 25 must-visit destinations in 2025 across all seven continents.
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Source: Vietnam Insider