Healthy Planet for Everyone

Manila, March 25, 2025 – FunStep, a Philippine health technology company, announced today that it has signed a memorandum of understanding (MOU) with the Department of Health, Philippines. The two parties will work together to promote a healthy lifestyle for all and advocate low-carbon environmental protection actions.

This cooperation marks the first mobile application in the Philippines with the “step economy” as its core to be recognized by the government. In the future, it will empower public health through technology and help the country achieve sustainable development goals.

Government endorsement, technology helps promote health for all

According to the memorandum of cooperation, FunStep will carry out in-depth cooperation with the Philippine Department of Health in the following areas:

1. Data sharing and analysis: FunStep’s anonymous step data will assist the government in monitoring national sports trends and optimizing public health policies;

2. Healthy initiative promotion: The two parties jointly launched national activities such as the “Daily 10,000 Steps Challenge” to encourage people to improve their physical fitness and prevent chronic diseases through walking;

3. Environmental protection linkage plan: The “low-carbon steps” accumulated by users can be exchanged for tree planting quotas or donations to environmental protection projects, realizing the dual value of health and ecology.

Dr. Maria Reyes, Undersecretary of the Philippine Department of Health, said at the signing ceremony: “FunStep’s innovative model perfectly fits the national health strategy. It not only lowers the threshold for the public to participate in sports, but also transforms personal behavior into social benefits. It is a model of public-private sector collaboration.”

FunStep: Make every step count

FunStep is a health app with the core function of “walking to make money”. Users’ daily walking data can be converted into “gold coins” or cash rewards in real time, and the value can be redeemed in the following ways:

• Direct withdrawal: After reaching a certain step threshold, users can withdraw cash through e-wallets;
• Exchange for goods: Gold coins can be exchanged for healthy food, sports equipment and partner brand coupons in the App store;
• Charity donation: Users can choose to convert their steps into support for environmental protection organizations or community medical projects.

Since its launch, FunStep has attracted more than 500,000 Filipino users, with a cumulative recorded step count of more than 20 billion steps, equivalent to reducing carbon emissions by about 1,500 tons. Its unique incentive mechanism is especially popular among young people and office workers, and its user activity is 40% higher than similar apps.

About FunStep

FunStep was founded by a local team in the Philippines. With the mission of “Move for Good”, it is committed to solving social problems through gamification design. The company has received multiple rounds of international impact investment and was named “the most socially valuable startup in 2024” by Asia Technology Weekly. Founder and CEO Juan Dela Cruz said: “Cooperation with the government will accelerate our coverage of more communities, especially in rural areas. In the future, we plan to connect to the public transportation points system to make walking the first choice for low-carbon living for Filipinos.”

Looking to the future

The signing of this memorandum of cooperation is an important step for FunStep to expand public application scenarios. The company revealed that it will launch a “corporate health plan” in 2025, allowing employers to customize step benefits for employees and further open up the business closed loop of health management.

Download link and contact information
App download: [Search “FunStep” on Google Play and App Store]
Official website: http://www.funstep2earn.com
Media inquiries: media@funstep.com

Let every step lead to a healthier Philippines!

 

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Source: Vietnam Insider