In Vietnam, the final location of the collaboration campaign between Gojek and the Korean boy band BTS, the partnership will revolve around the GoFood food delivery service, the GoRide two-wheeled ride-hailing service, and the car-hailing service GoCar.
The campaign will be rolled out in phases, lasting until the end of the year, to introduce Gojek’s services to users, with the hope of creating a positive impact for restaurant partners and drivers.
In the campaign trailer that has been run across platforms, the BTS members speak Vietnamese quite fluently. The message for GoRide and GoCar services is “Go everywhere, call Gojek”, and for GoFood is “Love yourself don’t let you hungry”.
“With worldwide influence, BTS has adopted songs to convey a message of positivity and reciprocity. It is this spirit that makes BTS’ partnership with Gojek so special, given Gojek’s commitment to making a positive impact on the lives of users, driver partners, and restaurants. In the future, Gojek hopes to continue to explore new ways to continuously improve the quality of products and services, thereby making the daily life of Vietnamese people more convenient and easier.” Gojek’s representative said in a statement announcing the launch of the campaign today (October 10).
During the implementation of the cooperation campaign between Gojek and BTS, users in Vietnam will receive many promotions and discounts from this application. Gojek also prepares exclusive gifts with the BTS logo for users who complete secret missions on the app. Details will be announced in the near future.
Poster for the collaboration campaign between Gojek and BTS. Photo: Gojek.
Gojek was founded in 2010, initially focusing on delivery and ride-hailing services, before launching the app in January 2015 in Indonesia.
Since then, Gojek has developed under the model of a multi-service ecosystem, connecting users with a range of services such as transportation, food delivery, and logistics. The scope of activities is also extended from Indonesia to Singapore and Vietnam. Gojek currently connects more than 2.6 million driver partners across the region.
The name of BTS, Gojek’s partner this time, has become globally popular. This 7-member boy group from Korea debuted in June 2013, was nominated for GRAMMY, broke countless musical records and has millions of fans around the world.
Recognized for the quality of their self-produced music, top-notch performances, and way of interacting with fans, BTS has established themselves as an icon of 21st-century pop music. The group also created was positively influenced through many activities such as the Love Myself campaign and the “Speak Yourself” speech at the United Nations General Assembly 2018.
Source: Vietnam Insider