International interest in Vietnamese tourism is on the rise, with global searches for accommodations in Vietnam increasing significantly, according to the Tourism Information Technology Centre under the Vietnam National Authority of Tourism (VNAT).
From late November to January, searches grew by 15-30% year-over-year, with the momentum continuing into February, reaching a 30-50% increase. The United States led in search volume, followed by Australia, India, Japan, South Korea, Singapore, the UK, Canada, Germany, and Malaysia.
Top destinations searched by international travelers include Ho Chi Minh City, Hanoi, Danang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue, and Vung Tau.
Vietnam welcomed nearly 2.1 million foreign visitors in January, marking a 36.9% year-over-year increase. The country aims to attract 22-23 million international tourists and 120-130 million domestic travelers in 2024.
As part of its tourism stimulus program for 2025, the Vietnamese government has introduced a visa exemption policy for citizens of Poland, the Czech Republic, and Switzerland. The policy will be in effect from March 1 to December 31, 2025.
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Source: Vietnam Insider