e-Commerce in Vietnam will surpass this year the 6,200 million dollars that it moved in 2017 and will reach 10 billion by 2020.
Their calculations are based on the growing purchasing power of the population and national trends in online purchases, as well as the high tenure of mobile and inter-phone services (53 and 57 per cent, respectively, in a population around of 94 million inhabitants).
According to data from the Ministry of Industry and Commerce, the best-selling products in this way are clothing (39 percent), cosmetics (28 percent) and food and beverages (25 percent).
A recent study by a US university revealed that Vietnam ranks 48th in terms of rapid change to the digital economy and 22nd in terms of digitization.
According to local experts, in 2020, just under a third of the country’s population will make their purchases online, with an average annual expenditure of 350 dollars per person.
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