This venture will focus on developing and operating a chain of premium cinemas, investing in film production, and distributing Vietnamese, Japanese, and international films in the Vietnamese market. It is expected that several tens of billions of Yen ($200 Million) will be invested to build more than 50 premium cinema complexes under the Aeon Beta Cinema brand by 2035.
The announcement of this joint venture is a significant milestone in the development of Vietnamese cinema and the economic cooperation between Japan and Vietnam. The launch ceremony attracted the attendance of media agencies, organizations, and individuals in the film and entertainment industry. Notably, the event was honored by the presence of Ms. Ha Le – representative of the Department of Cinema, Mr. Nobuyuki Fujiwara – Chairman of Aeon Entertainment, and Mr. Minh Bui – Chairman of Beta Group.
By 2035, over 50 cinema complexes under the Aeon Beta Cinema brand are expected to be built with an investment of several tens of billions of Yen ($200 Million). With a modern style harmonizing with the traditional values of Vietnam and Japan, Aeon Beta Cinemas will be present in provinces across Vietnam, offering audiences the best movie-watching experiences. The first Aeon Beta Cinema is expected to open in 2025.
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The joint venture between Beta Media and Aeon Entertainment will further promote the development of the cinema and film market.The joint venture also aims to make a strong entry into film production and distribution. According to the agreement, film production and distribution projects will be carried out under the Aeon Beta brand, promising to deliver high-quality films rich in artistic and entertainment value to the audience.
Founded in 2014, Beta Media is part of the Beta Group ecosystem established by Mr. Minh Bui (Shark Minh Beta). As a company that develops and operates a chain of cinemas targeting the mid-range segment in Vietnam, Beta Media has developed 20 Beta Cinemas nationwide. Alongside the new Aeon Beta Cinema brand developed by the joint venture, the Beta Cinemas brand will continue to be promoted by Beta Media to serve the mass market segment in Vietnam.
With the establishment of the joint venture between Aeon Entertainment and Beta Media, the cinema, film production, and distribution market will have an additional large-scale and high-class brand, contributing to enhancing the experience for cinema enthusiasts. At the same time, this joint venture is committed to building and developing the culture and relations between Vietnam and Japan, contributing to the sustainable development of the community and society.
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Source: Vietnam Insider