Your customers are the heart and soul of your organization. They are the people that take your company to success and allow it to grow. All companies have to get new clients and sustain those they have. It doesn’t matter how good the products and services are. But when they are not getting their customers to purchase them, they are useless to the organization. For attracting the clientele, you not only need a quality product but also attractive packaging. Here are some ways to attract the clientele.

Be aware of the target audience: You need to decide about who your customers are in advance. This is true for all the products you make. This will allow you to make packages that will attract a specific age group. In case your product is developed for children or teenagers, you must design it colorfully by using some cartoon characters. This will allow you to attract the target audience with the colorful design of the package.

Make the products according to the customer demand: Concentrate on designing the product according to the customer’s requirements and not according to what you can offer to them. When you are working for their satisfaction, this is significant.

Advertisements: Digital marketing and signage together with packaging and other promotional activities help in attracting new customers. They can promote the product. Using creative packaging design takes the business growth further up with sales generation. Most FMCG organizations take packaging quite seriously because it is more cost-effective advertising than compared to other ways.

Be aware of the demographic: You need to design the package according to the local demographic. One of the Delhi brands Bisleri is now available in regional languages such as Marathi, Bengali, and Hindi. These bottles are available right across the country allowing the company to collect with the locals living in the country. This helps them identify the brand and relate to it in languages they can comprehend.

Follow the competitors: You need to keep an eye on the competitors. This allows you to make better packages and stand out from the competition. Be aware of the new products that are launched by the competitors and the market available for them.

Some factors you need to consider for the packaging

Here are some factors you need to take into account.

1. Choice of colors: The design of the package must communicate with the customers. It must communicate with the right audience as it is creating a first impression. Therefore, the aim will be to attract newer clientele. Design and color in the packages have a great impact on customer behavior. Therefore, it develops an urge in the customers for buying the product the moment they set their eyes on it. According to the positioning of the brand, its shade has to be decided. If you are selling a premium product the shade could be black, pastels, golden, or white.

2. Fonts and shapes: Make sure that the font you are using will appear visible from a distance. These fonts have a delivery system for literal messages on the package. They support the message you are trying to convey to the audience. The unspoken language used in the typography reflects the personality of your brand. Pure lines and shapes that do not belong to a context always inspire fear, excitement, contentment, and awe. Therefore, a body having a contextual message will have the potential of creating powerful reactions.

3. Add texture and persona to the product: Touch and texture such as that used in custom cannabis packaging play an important role in deciding the kind of product you have. In case the product is pleasant to touch with a soft and fluffy texture it will motivate the customers to lay their hands on it. Keep in mind that there is more to packaging than just protection. The package is the face of the brand that conveys a message, promise, value, brand identity, and personality. Therefore, you need to treat it like another person.

Conclusion

The design of the package plays a significant role in planning. When you are going to place the product besides the ones from the competitors on all the retail shelves, the design makes it legible to the customers from a distance. This makes it stand out to them even from a distance.

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Source: Vietnam Insider