- Apple launched a new color for the iPhone 8 and iPhone 8 Plus on Monday: Red.
- A portion of the proceeds goes to fight HIV and AIDS.
- It hits stores on Friday.
Apple launched a new color for the iPhone 8 and iPhone 8 Plus on Monday. Now they come in a metallic red.
Previously, Apple’s iPhone 8 and iPhone 8 Plus models only came in grey, silver, and gold.
The new devices start at $699 for a 64GB iPhone 8. They hit stores on Friday, April 13, and are available for pre-order on Tuesday.
The new iPhones also have one big change over last year’s red iPhone 7: A black front plate, which fans clamored for after last year’s red iPhone 7 model used a white front face.
Apple also launched a new leather iPhone X case in red. It costs $99 and goes on sale tomorrow.
A portion of proceeds from the new red iPhones will go towards grants that fight HIV and AIDS as part of Product Red, which Apple has partnered with since 2006. Apple said it has donated more than $160 million to the charity in a press release.
Check the new goodies out:
By Kif Leswing (Business Insider)