Two sign strategic partnership to bring more value to customers using the GrabFood service when ordering McDonald’s.
Grab Vietnam has a strategic cooperation agreement with McDonald’s Vietnam to provide more exciting experiences and incentives as well as bring more value to customers when using the GrabFood service.
Grab users will receive special offers when ordering McDonald’s dishes on the GrabFood platform. With an average delivery time of just 25 minutes and a team of well-trained drivers, GrabFood commits that McDonald’s orders will be delivered to customers quickly and at a cheaper cost.
Grab’s Platinum members will also receive a 10 per cent discount on the total McDonald’s bill when exchanging five GrabRewards points.
Grab and McDonald’s Vietnam will exploit more utilities from the strategic partnership. Some programs exchanged by the two parties, such as using GrabExpress’s partner team, will help McDonald’s save costs and resources in transport.
The cooperation will also help Grab and McDonald’s attract more customers through taking advantage of a number of McDonald’s systems to become pick-up / drop-off locations and provide parking for Grab driver partners.
Grab and McDonald’s Vietnam have had other short-term cooperation activities, such as McDonald’s sponsoring International Women’s Day celebrations organized by Grab to congratulate female driver partners and female staff working at Grab, who received free McDonald’s coupons.
Southeast Asia’s leading O2O mobile platform, Grab officially launched its on-demand food delivery service, GrabFood, on October 2 in Hanoi, while in Ho Chi Minh City it was beta tested on May 10 and officially launched in June.
The launch not only marks an important milestone in Grab’s journey towards becoming the leading everyday super app that offers Vietnamese and Southeast Asian consumers the most essential daily services, but also reaffirms its commitment to long-term investment in Vietnam as a tech company.
The world’s leading fast-food retailer, McDonald’s, arrived in Vietnam in 2014 with a developmental licensee, a franchising model that is used in many markets around the world to grow the McDonald’s brand. After more than three years in Ho Chi Minh City, McDonald’s then opened its first restaurant in Hanoi, at 2 Hang Bai Street.
The McDonald’s chain in the country has been recording growth of nearly 40 per cent each year and now has 17 restaurants. The locations selected for its expansion are strategically located in the CBDs of Ho Chi Minh City and Hanoi, where there are a large number of potential customers.
Source: Vneconomictimes