Prudential launches new Universal Life Insurance Product PRU-Bảo Vệ Tối Đa

A whole life financial planning solution offering long-term protection and wealth accumulation with flexible and diverse benefits

Hanoi, 12 May 2025 – Prudential Vietnam Assurance Private Ltd. (“Prudential”) has launched a new universal life insurance product, PRU-Bảo Vệ Tối Đa (PRU-Max Protect) – Max protection value for each premium, designed to meet customer needs for long-term protection and flexible wealth accumulation options. The first product introduced by Prudential after the new Insurance Business Law took effect, PRU-Bảo Vệ Tối Đa has a maximum protection cover of 80 times the annualised target premium. In addition, the account value is maintained early in life of policy with competitive breakeven year (policy account value equals total premiums paid), guaranteed interest rates, and attractive bonuses.

Mr. Conor M. O’Neill, Chief Financial Officer of Prudential Vietnam, shared: “We are committed to being the most trusted partner and protector for our customers by flexibly meeting their needs at every significant milestone in their lives. We endeavour to be an insurer which demonstrates best practice in designing products and supports the building of confidence of Vietnamese customers in long term savings, protection, and investments.”

Amid broader inflationary pressures across the Asia-Pacific region, medical costs in Vietnam are projected to increase by 11.2 per cent in 2025, exceeding the global average of 10.4 per cent, highlighting the urgent need for sustainable protection. In response, PRU-Bảo Vệ Tối Đa is innovatively designed for customers to enjoy optimal protection benefits and sustainable financial accumulation. By participating in PRU-Bảo Vệ Tối Đa, customers can flexibly switch between the Basic Plan, which balances protection and saving, and the Advance Plan, which maximises financial protection, as their needs change, while the main product premium remains the same.

Addressing the customers’ expectations for wealth accumulation, the Policy Account Value is boosted with attractive bonuses: Loyalty bonus, awarded on the 10th and 15th Anniversary Date and every five years thereafter; Retention bonus, awarded on the 20th Anniversary Date and every five years thereafter. Moreover, the PRU-Bảo Vệ Tối Đa offers customers a sustainable financial accumulation with a guaranteed crediting rate throughout the policy period. In all cases, the actual investment rate will not be lower than the minimum guaranteed interest rate published by Prudential, ensuring a competitive market rate. The Universal Life Fund is managed by Eastspring Investments Vietnam, fund management company with the largest assets under management in the Vietnamese market, supported by a team of professional and experienced investment experts.

In addition to the above outstanding features of the product, PRU-Bảo Vệ Tối Đa also offers customers proactiveness through various flexible policy entitlements, including the ability to:

• Actively increase the Policy Account Value up to five times the Annual Target Premium for the outstanding accumulation goals
• Proactively increase the sum assured without medical underwriting at important milestones of life, such as marriage, childbirth/adoption, or when their child starts primary school, secondary school, high school, or university
• Proactively change the sum assured and add/terminate rider(s) according to customer protection needs at each stage of life
• Proactively withdraw money from the Policy Account Value according to financial needs

Customers can also add riders with reasonable costs, broad coverage and high protection benefits to enhance protection and healthcare benefits for themselves and their families.

For more details on the benefits of the PRU-Bảo Vệ Tối Đa universal life insurance product, please refer to the respective Insurance Product Terms and Conditions and receive product consultation here.

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Source: Vietnam Insider