OpenAI is reportedly considering introducing ads to the free version of its widely-used ChatGPT chatbot as a way to boost revenue, despite concerns about potentially compromising user experience. Currently, ChatGPT offers both a free, ad-free version and a subscription-based “Plus” plan with enhanced features.
In a recent interview with the Financial Times, OpenAI’s Chief Financial Officer, Sarah Friar, acknowledged the possibility of incorporating advertisements into the free version. While recognizing this as a viable revenue stream, she highlighted the company’s reservations, particularly given the high costs of maintaining AI server infrastructure. OpenAI, valued at over $150 billion, is estimated to have spent $5 billion this year alone on developing and training its AI models.
The consideration of ads aligns with broader efforts to sustain free services. OpenAI has already recruited advertising experts from companies like Meta and Google, hinting at plans for monetization. However, Friar emphasized that any implementation would require careful timing and strategy, suggesting that ads are unlikely to appear in the near future. CEO Sam Altman, who previously expressed strong aversion to ads, reportedly views this option as a “last resort.”
Currently, OpenAI offers its subscription service, ChatGPT Plus, for $20 per month, providing access to advanced AI models, increased messaging limits, and image generation capabilities. The company has also launched tailored plans for teams and businesses.
Earlier this year, OpenAI partnered with Apple to integrate ChatGPT into Siri, with the feature expected to debut in iOS 18.2. While Apple did not pay for the integration, it will actively promote ChatGPT Plus through the iOS Settings app. This collaboration aims to drive subscriptions when the update rolls out to iPhone and iPad users globally.
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Source: Vietnam Insider