Recently, in Kuala Lumpur, Malaysia, Saigontourist Group and Genesis Group signed a memorandum of cooperation during the visit of a high-ranking Vietnamese delegation led by General Secretary To Lam.
The partnership focuses on market expansion, tourism development, hospitality, cuisine, education, and event organization, aiming to promote the “Two Countries – One Destination” concept. This collaboration is expected to act as a catalyst for the tourism industry, creating attractive products, driving economic growth, and enhancing cultural exchange.
Many Malaysian tourists come to Vietnam through Saigontourist Group’s cruise tours.
Mr. Pham Huy Binh, Chairman of Saigontourist Group, emphasized that the agreement comes amidst strengthening Vietnam-Malaysia relations and reflects a commitment to advancing tourism cooperation and promoting Vietnam to the world. “We expect this collaboration to generate new opportunities for developing tourism products, improve service quality, attract more visitors to Vietnam and Malaysia, and contribute to the socio-economic development of both nations,” he stated.
Ms. Ta Mui Hay, Chairwoman of Genesis Group, expressed optimism that the partnership between Saigontourist Group and Genesis Group will foster two-way tourism growth between Malaysia and Vietnam while promoting the friendly and vibrant image of both countries to international visitors and communities.
Malaysia and Southeast Asia are key international markets for Saigontourist Group, accounting for hundreds of thousands of visitors annually and generating revenue in the trillions of Vietnamese dong. Notably, the number of Muslim tourists from Malaysia and the region has been on the rise. Conversely, Saigontourist Travel Service Company has facilitated tens of thousands of Vietnamese tourists visiting Malaysia through single-country or multi-country Southeast Asia tours.
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Source: Vietnam Insider