Organizing festivals of international stature is a strategy many provinces and cities are adopting to enhance the appeal of the tourism sector.
Vietnam’s tourism industry has already established a brand on the international stage due to its stunning natural conditions. However, to maintain its allure for tourists, in addition to preserving nature and landscapes, creating new and exciting experiences for visitors, such as international festivals, is a strategy being implemented by many provinces and cities, yielding numerous positive benefits.
Blue seas, white sands, and golden sunshine have always been the tourism strengths of many cities in Vietnam. Not only do these excellent natural conditions attract tourists, but in recent times, many provinces and cities have continuously organized internationally-scaled festivals that draw significant attention from tourists. Examples include the Water Festival (Ho Chi Minh City), the International Light Festival (Nha Trang), the International Fireworks Festival, and the Enjoy Danang Festival (Da Nang).
Da Nang International Fireworks Festival (DIFF 2024) has attracted a lot of tourists here recently.
Ms. Lynda Brandt (a Swiss tourist) commented: “I think it’s wonderful. I have seen fireworks before, but not on this scale. I am happy I decided to come here to witness Da Nang’s international fireworks festival. Perhaps I will return next year.”
According to the Da Nang Department of Tourism, from July 11 to 13 (the time of the International Fireworks Festival finals), the number of flights to the city increased by over 40% compared to normal days. The city’s hotel occupancy rate nearly reached its maximum, with a fill rate of up to 95%; the capacity of cruise ships reached 100%.
Ms. Nguyen Thi Hoai An, Deputy Director of Da Nang Department of Tourism, emphasized: “Da Nang’s festival events, especially the international fireworks festival, have become a unique brand of the city. We will continue to elevate them and hope that in the future these festivals will increasingly promote their value while attracting more international markets to Da Nang.”
Historical and cultural factors are also integrated and conveyed through festivals, helping tourists understand more about the destination and evoke a love for the homeland among locals.
Mr. Ngo Thanh Tung (Thu Duc, Ho Chi Minh City) said: “Seeing the image of surfers wearing the national flag with music made me feel very emotional and proud that my city has such a worthy tourism product to enjoy.”
Mr. Phung Quang Thang, Vice Chairman of the Vietnam Tourism Association, shared: “To attract tourists to destinations and highlight the local cultural features, we need to invest more in event activities that are both traditional and modern.”
The development of international-scale festivals is expected not only to become a “magnet” attracting and expanding the international tourist market to Vietnam but also to strengthen the brand and generate significant revenue for localities.
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Source: Vietnam Insider