Vietnam’s tourism industry has made significant progress in the two years since the country reopened to international tourism on March 15, following a three-year closure due to COVID-19. Despite global tourism challenges, Vietnam’s innovative policies and institutions have helped to drive the industry’s recovery and position it as a key economic sector.
In 2023, international tourist arrivals had increased by 70% compared to 2019. In the first two months of 2021, Vietnam had already welcomed three million visitors, a figure equivalent to pre-pandemic levels. The Prime Minister has chaired three national tourism conferences and issued several resolutions and directives aimed at accelerating tourism recovery. A significant policy change has been the relaxation of visa policies, which now enable international visitors to stay for up to 45 days. This policy is currently being considered for further expansion.
Mr. Mario Mendis, Chairman of the Tourism, Restaurant, and Hotel Subcommittee of the European Business Association, commended Vietnam’s visa policy advancements, noting that it could make the country a more appealing destination for European tourists and contribute to the economy.
Industry experts recommend promoting policies to support businesses in tourism service supply chains. Dr. Vo Tri Thanh, Director of the Institute for Brand Strategy and Competitiveness Research, suggests policies that encourage small and medium-sized businesses to develop and promote innovation. Strengthening connectivity in tourism can also help to avoid pricing pressures, particularly during peak season.
The Prime Minister’s Directive 08 underscores the need to restart the National Steering Committee for Tourism to develop a unified industry development strategy in the short and long term.
Mr. Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration, emphasizes the importance of the State Steering Committee on Tourism in coordinating activities and resolving interdisciplinary issues.
According to the World Tourism Organization, Vietnam is one of the 20 countries with the greatest tourism potential. By 2024, Vietnam aims to attract 17-18 million visitors, equivalent to 2019 figures.
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Source: Vietnam Insider