According to a report by Brand Finance, despite the impact of the pandemic, the value of Vietnamese brands continues to increase.
Vietnam’s brand value increased 11%, from 388 billion USD to 431 billion USD. Compared to 2019, the absolute value of Vietnamese brands increased by 74%, which is the fastest increase in the world.
In which, value of the top 50 brands increased by 36% compared to last year. Top 10 brands have a value of 24.4 billion USD, accounting for 67% of the total 50 leading brands in Vietnam.
Viettel is the most valuable brand, brand value increased 44% to 8.8 billion USD. Following is VNPT, whose brand value increased by 4% to 2.9 billion USD and Vinamilk whose brand value increased by 18% to 2.8 billion USD.
By field, telecommunications has the most valuable brands, with a total value of 13.1 billion USD. Next is the banking sector with a value of 8.5 billion USD from 12 brands. Third, the food sector is worth 3.5 billion USD from 7 brands.
Source: Brand Finance
Some new brands joining the ranking are Nam Long (brand value 164 million USD), Vinacomin (brand value increased by 97% to 83 million USD), Chinsu (brand value increased by 97% to 68 million USD) and Masan Consumer (brand value increased 84% to 66 million USD).
Mr. Lai Tien Manh, Country Representative of Brand Finance Vietnam, said that the pandemic caused many challenges for Vietnamese brands but also brought opportunities and a sense of innovation in branding.
Alex Haigh, Managing Director of Brand Finance Asia – Pacific, assessed that, despite the difficulties of the pandemic, Vietnam still maintains economic stability and is developing rapidly thanks to the support of technology.
In order to continue to develop brand value and build the country from being product-oriented to marketing and building a national brand, brands need to change, react quickly and diversify, approach the public more easily. From there, they will position the brand better and better.
@ Vietnamnet
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Source: Vietnam Insider